If you’ve been to our recent adoption events, you’d have seen the large posters with these eye-catching images. They are part of the “I am home” campaign done by DDB Group Philippines for CARA. Meant to encourage adoptions of our rescues, this brilliant campaign just won Silver at the 9th Araw Values Awards for Advertising.
The prestigious biennial awards for values advertising was held last November 20 at ABS-CBN’s Dolphy Theater by the Advertising Foundation of the Philippines in partnership with ABS-CBN. There were 387 entries this year — truly a big win for DDB.
The campaign includes an interactive page so that anyone with a webcam can help spread the word about pet adoption. Check it out here: http://adoptapet.caraphil.org/
Congratulations and BIG thanks to DDB’s #teampogi! 🙂
Thinking of adopting a pet from CARA? Please click here for information on our adoption policies and procedures.